8/24/2023 0 Comments Analogous colors logo![]() This is a great tool for finding contrasting and complementary colors, especially if you’re wondering how to decide on your brand color palette. This is where the color wheel, along with color theory, really come into play.Ī visual that demonstrates the relationship between the 12 primary (red, blue and yellow), secondary (purple, green, and orange) and tertiary colors. Once you’ve identified a dominant color that projects the right image for your brand, you can decide which accent colors will best complement it in your brand color palette. This is where the color wheel, along with color theory, really come into play. Credit: you’ve identified a dominant color that projects the right image for your brand, you can decide which accent colors will best complement it to make up your complete brand color palette. This indulgent hue has been used by many luxury brands such as the premium card makers, Hallmark. Shades of purple can evoke luxury, richness and quality. Orange is an invigorating, warm color that inspires creativity (think of the classic covers of your favorite Penguin books). Red Bull is a great example of a brand that has aligned color connotations with their values seamlessly. Credit: Red color paletteįiery hues denote excitement, passion and energy. This link has been harnessed by numerous high-end brands, including Prada, Chanel and Gucci. When used well, black can show sophistication. Credit: Blue color paletteīlue has the benefit of projecting calmness, making it a sign of stability and especially useful for tech or finance businesses like PayPal, Visa and Samsung. Credit: Green color paletteįrom vibrant lime green to rich forest colors and khaki, a green color palette is varied and evocative of nature – like that of Tropicana. Think of the golden arches on the side of a Happy Meal. This sunny hue is on the warm side of the color wheel and is associated with positivity. Here’s a rundown of some common color schemes and their associations to help you choose brand colors: Yellow color palette Whichever you choose, they can all have a big impact on how your brand is perceived. Some of these links are instinctive, whereas others are a little more subtle. When applied to branding, it’s also known as “brand color psychology”. The connotations and moods evoked by the hues you’ve chosen should also reflect your brand values and personality.Ĭolor theory is the idea that any hue can be linked to a mood or value. Picking colors for your brand shouldn’t be done lightly. ![]() Consider brand color psychologyĪs you do your research, you’ll notice whether you’re drawn to warm or cool colors. Pinterest is a great resource for pooling content, and by sharing boards with colleagues, you can widen your color inspiration net even further. You can follow artists you admire on Instagram or use Pinterest to create dedicated boards by color. You can find inspiration anywhere – from packaging and fashion to nature and interiors. Start by creating a mood board of any colors and images you feel align closely with your brand identity. If you’re wondering how to choose colors for your brand, take the time to find inspiration. Credit: Start with some color inspiration Nailing your brand color palette will help determine the look and feel of your company website, Business Cards, Flyers and any other marketing material – keeping your brand consistent and, in time, recognizable. “It all says something about what you stand for and represent.” ![]() “Choosing the right colors for your brand is like putting the right clothes on in the morning,” says MOO’s Head of Design. Along with your tone of voice, fonts and brand values, your color scheme helps people understand who you are and why you’re here – which, in turn, attracts the right customers to your brand. Why is your brand color palette so important?įor businesses big and small, a color palette is one of the most crucial considerations. From brand color psychology to tints, tone and logo color schemes, we demystify the color jargon so you can get on with the fun part – branding your business.
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